At just 24 years old, Anastasia Shaura is already making waves in the personal finance industry as the solo female founder of Oops, an innovative app that encourages financial mindfulness and caters to her Gen Z peers. With a mathematics degree from UCL, a Master's in computer science from NYU, and a soon-to-be-announced funding round, Anastasia is on a mission to change the way her generation approaches personal finance.
Shaura's background in both mathematics and computer science provided her with the foundation needed to challenge traditional thinking in the realm of finance. After observing that budgeting was a practice that lacked mainstream appeal, Shaura identified a more fundamental issue: lack of spending awareness.
Oops promotes financial mindfulness by encouraging daily reflection on spending decisions, rather than relying on budgeting. This counterintuitive approach has resonated with users, who found themselves checking their finances on Oops daily versus monthly. With a focus on understanding where budgeting practices were failing, Shaura and her team built a product that resonated with a generation that typically feels helpless about personal finance.
Shaura's optimism about Gen Z's financial future sets her apart from her peers. She believes that raising the financial consciousness of young people is key to breaking the cycle of debt that plagues many in her generation. By inventing the concept of financial self-care, or, "fin-care," Shaura hopes to start a revolution similar to the mindfulness movement. In her vision, everyone will have a spending awareness app on their phone within the next five years.
Oops's initial user base is composed of people who have historically exhibited zero financial mindfulness. However, Shaura's innovative approach has shown impressive results, with almost half of the users sticking with the app as a regular habit by the end of their first month. Oops aims to ensure that everyone can answer questions about their spending habits, such as how much money they spent in the past month and on what.
Shaura and her team turned to TikTok to discuss the problem of mindless spending. Most of the videos garnering millions of views helped build awareness about the solution the team was offering. Oops achieved 100,000 downloads within just three months since the public launch.
Shaura's story is one of perseverance, innovation, and belief in the potential of her generation to change the status quo. By focusing on financial mindfulness and spending awareness, Shaura has created a platform that not only engages users but also has the potential to revolutionize the personal finance industry.
As a trailblazer in the world of finance, Shaura's Oops platform is igniting a new era of financial self-care. Through her determination and creative approach, she is inspiring an entire generation to take control of their finances and rewrite their financial future. With a strong start and promising outlook, there's no doubt that Anastasia Shaura and Oops are a force to be reckoned with in the financial world.
To join the financial self-care revolution and discover how Oops can help improve your financial mindfulness, download the app and learn more athttps://www.oops.app/.
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